Our Story

HABIT is the brain-child of

Callum (@plantsbycallum) and

Kate (@kateandfinn_vs_plants),

built on over 10 years experience within the plant and horticulture industry.

Callum is an expert Aroid and Hoya specialist, while Kate specialises in Begonia, terrarium allies and Aroids. Small batch growers of rare plants, offered in small releases direct to the avid collector from their greenhouses and tents outside of Melbourne, Australia. We are passionate about propagating and germinating all our plants in the most sustainable way that we can.

We will occasionally feature plants grown by other small-batch growers, which will be labelled and credited as such. These are growers who hold the same ethics and values that we hold dear here at HABIT, specialising in some amazing niche and rare plants.

HABIT, launched in 2024, focuses on helping your Hoya, Aroid and Begonias In Terrariums grow.

Your new …. HABIT